 |
 |
 |
 |
 |
 [Who Are We?] [Behind the Scenes]
Contact Us Who are we? 
Fitness Systems NZ Limited is a New Zealand company created in 2002 by Wellington personal trainer Chris Day. Since 2002 Chris has worked alongside business partner Claire Martin and software designer Aaron Martin to develop physique®. Chris has been in the personal training industry since 1998 as a personal trainer working from Les Mills in Wellington. During those years he realised that the personal training industry was being left behind in terms of technology and new ideas. While the rest of the business world was relying more and more on computers and taking advantage of the benefits of technology, personal trainers were still working in a pen and paper environment. Exercise programmes are hand written by a trainer, often with drawings or stick figure diagrams depicting the exercises. Many trainers stick to a narrow range of familiar exercises and machines, often designing similar programmes for all of their clients. He also realized that most trainers use large heavy personal diaries, and are often having problems managing their daily schedule. And so physique® was born. The initial idea behind the programme was to provide an electronic database of exercises with high quality photos that trainers can use to design programmes for their clients. The product delivered to the client is professional, and the photos help them to remember what an exercise is, or how to do it properly. It was also designed to assist trainers in designing programmes. Often a trainer will spend hours designing programmes for their clients, trying to think of different exercises to give them. Using physique®, they have access to over 600 exercises that they can search through looking at the photos and choosing the ones right for their client. As development progressed, other functions were added to provide a more complete package for trainers, physios, sports coaches, anyone in the industry who designs exercise programmes for clients. Business advice has come from his partner, Claire. Currently a tax consultant at an accounting firm, Claire has ensured that the business side of the company has run smoothly, and has helped to manage the various tax, accounting and legal requirements of Fitness Systems NZ Limited. Claire’s brother Aaron has played a key role in the development of physique®, being the sole programme designer and computer consultant. Aaron runs his own computer solutions company in Napier. His partner Amy has also had played an important part in designing the physique® website. The photos that make up the exercise database were taken
by Chris’ friend and professional photographer
Jeff McEwan. The models are Mark Wilson, Katie Stenhouse
and Jess Heron. |
Fitness Systems NZ Limited